ARTICLE: Corporate America Embraces Christian Music
September 27th, 2006 | 
Articles | Source: CMWired.com (255)
In looking at Suzuki`s sponsorship of Kutless` fall tour, Third Day`s long-term agreement with Chevrolet and McDonald`s new sponsorship deal with Smokie Norful, it`s obvious corporate America is realizing the potential that Christian music has to connect with consumers. But one corporate icon realized this potential long ago.
It was 24 years ago that Disney launched Night of Joy. Since then, the annual Christian music festival, held in Orlando, Fla., at Walt Disney World`s Magic Kingdom, has drawn more than 900,000 attendees during its history. This year, the two-night event, held Sept. 8-9, sold out both evenings. MercyMe, BarlowGirl, Rebecca St. James, Matthew West, Jeremy Camp, David Crowder Band, Building 429, Vicky Beeching, the Afters, Casting Crowns, Hawk Nelson, Norful, Todd Agnew, Kirk Franklin and tobyMac were among this year`s performers. […read more]
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