NEWS: New Music First Campaign Launches
October 8th, 2006 | 
News | Source: CMCentral.com (98)
The Christian Booksellers Association (CBA) and the Christian Music Trade Association (CMTA) have launched the “New Music First” holiday campaign, a campaign intended to create consumer awareness of new music releases available at Christian retail through the end of the year. Key components of the campaign include the Web site, http://www.NewMusicFirst.com, e-mail blasts, and in-store awareness through special branding, support materials, merchandising and more.
CBA President Bill Anderson said, “Christian stores not only sell more Christian music than anybody else, but offer more music selection than any channel. And, at Christmas, we want to be sure we’re top-of-mind not only for our core customers but also to make holiday shoppers aware of the extensive and wonderful selection our Christian stores carry.” […read more]
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