ARTICLE: Savvy Marketers Target ‘Faith and Family’
December 30th, 2006 | 
Articles | Source: CMWired.com (255)
Larry Ross is a man with a lot of passion. A former public relations spokesman for General Motors Corp., the Dallas-based Mr. Ross has spent the past 26 years spreading the word about the Word, marketing Christian based products and films. “There are 190 million Christians in this country and that represents a largely untapped new market,” says Mr. Ross, who also acted as front man for Billy Graham, the world’s most recognizable evangelical preacher.
In the advertising and marketing world, it is called the “faith and family” market, and it is quickly becoming the most sought-after niche by U.S. corporations looking for innovative ways to reach consumers. The “faith and family” market covers a huge range — books, films, music, radio and television shows aimed directly at the devoted attending the 300,000 Protestant and 20,000 Catholic churches in this country. […read more]
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