ARTICLE: Making Airwaves
January 28th, 2007 | 
Articles | Source: ChristianityToday.com (17)
Goodbye Old-Fashioned Revival Hour. Hello ’safe for the whole family.’ Meet the company that’s transforming Christian radio. Forty years ago, Ardmore, Tennessee’s Christian radio station would have been typical. Purchased by a neighborhood pastor, it aired church services during blocks of time the congregation could afford and Southern gospel music the rest of the week. As Christian Radio author Bob Lochte recalls, the few advertisements it garnered were from area businesses like the local Goodyear Tires outlet.
Locally owned and operated, such stations provided a modest service to their communities. But rarely, if ever, did they draw in large numbers of people or make a significant profit. Most struggled simply to remain on-air. […read more]
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